If you are a Freelancer and you happen to express perplexity in front of terms that some of your colleagues use – or worse your customers – without understanding the core of the matter; if you need to “Googlare” too often in search of tutorials to understand how to use a specific tool for the layout of your graphic works and you don’t manage to deal with them; if, after they have commissioned you a job, you realize that it is too much for you, for what you know how to do and you are desperate. Then what you are about to read, dear freelance, will have to enlighten you. The importance of the General News is also immense there.
It happens to everyone not to be updated on something; it is more than normal; if the thing, however, appears a little too often then you have to ask yourself some questions.
What is going on out there? What don’t I know?
Don’t sin of presumption, don’t tell you things “Ah, but so much for me to understand these new things I don’t care, I don’t need it, it’s useless, it’s tiring, it costs too much” and so on.
Know that if you do so, you are slowly turning off the flame of your professionalism
- Don’t get entangled in the four walls of your office: allow yourself the curiosity and the desire to understand what is happening in the “metaphorical” courtyard of your neighbor.
- Today isolation and mental closure are definitely not competitive and distinctive elements in the labor market that requires always fresh figures of updates, with versatile but in-depth skills.
- So, as much as you have studied during your university and school career in general, as much as you can feel yourself formed, you will never be enough.
Because if you push yourself a little further, if you put your nose out, you will notice that the world of communication, technology and social media is not immutable, far from it: new features in the programs, new terms – and consequently new ones professions – new social networks, new algorithms, new programs to do a certain thing (if you are a graph just take a look at the continuous updates and the new programs of Adobe’s Creative Suite) etc.
All this generates new professionalism:
Consequently it will determine who is inside or who is outside.We also think that if you love what you do, training is an obligation to yourself and to the protection of that love that binds us to our work: the profession must be nurtured and pampered, investments must be made in it not only in terms of hours (and if you are a freelance I know what it means to have no fixed timetable) but also personal: commitment, perseverance, curiosity, competence are the good things to provide to your business.
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